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Who’s The Star?
There are only two acceptable “stars” for any ad: The Product, or The Customer And of the two options, the “customer” is usually the better option. Unfortunately, most advertisers forget this and try...
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Yes, A Little Thing Like That DOES Matter!
Sometimes people look at a small tweak and think, could a little thing like that really matter all that much? Well, yes. Emphatically “Yes!” Little things like: Moving keywords form the end to the...
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